We're Only In It For The Money


'We're Only In It For The Money' is the text on a completely new coin produced by Martijn Sandberg well before the date that the Euro enters circulation. The coin was produced by the Royal Dutch Mint in Utrecht, and the artist used the first thousand editions of it to create a permanent artwork in the floor of the SVB-office (Social Insurance Bank of the Netherlands) in Zaandam. The coins are also available singly, in a separate edition as multiples.
With the introduction of this multiple into the monetary system art and the marketplace have become equivalent within a single, closed circuit. A transaction takes place when the coin is bought or sold. One currency is exchanged for another at the going rate, which rises or falls depending on both the exchange rate and the level of interest in the art market.
Is the coin a work of art that behaves like money, or money that behaves like art? The question is a circular one which will repeat itself endlessly, and it is up to the investor to answer it. In any case, the artist makes money anew by selling the coin.

Click here to view or download a PDF of text in Dutch.

Title: 'We're Only In It For The Money'
Artist: Martijn Sandberg
Material: coin, cupro-nickel, circulation quality
Size: diameter 30mm, thickness 1.75mm
Date: 2000
Production: Royal Dutch Mint, Utrecht/ NL

'We're Only In It For The Money', 2000, Martijn Sandberg, coin edition. (photo: Tom Haartsen)

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